Biocultural salient birds: which biological and cultural factors define them?

People’s interests and needs, as well biological characteristics of species, determine human perception interaction with biodiversity. Thus, both cultural factors should be considered to understand biocultural salient species. We studied the traits that influence bird salience for an indigenous community in Mexico. Firstly, we used lists mentioned by local people compute indexes Then, constructed seven association categories represent significance birds (recreation, beliefs, environment, food, crop damage, economy, pets) compiled information about species (color, size, vocal activity, detectability, abundance, daily activity pattern, habitat, residence status, taxonomic family). Finally, determined relations associations using hierarchical clusters. observed a strong link between feeding, these animals were locally recognized food threat crops. Salient non-salient differentiated their status awareness was greater towards year-round resident Salience related most followed color detectability. Our study provides route identify influencing salience, which might prove useful establishing conservation initiatives, public policies, environmental education actions.